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"When Jewellery is Psychedelic Art"

Extraordinarily hypnotizing,  extravagantly fascinating


'aUSTY LEE' is an eponymous high jewellery brand renowned for its exceptional craftsmanship and cutting-edge designs. The brand offers a refreshing and exclusive collection of one-of-a-kind art jewellery pieces.


Austy's lifelong fascination with various cultures, particularly the rich history of jewelry, has been a driving force since his childhood. After completing a product design course, he ventured into the jewelry business, where he gained extensive expertise in diverse aspects of the industry. His experience encompasses design, sourcing, production, and sales, allowing him to possess a holistic understanding of the jewelry trade. Additionally, Austy generously shares his wealth of knowledge and insights as a tutor at a university, nurturing and guiding the next generation of aspiring jewelry professionals.

Austy is deeply fascinated by the profound meaning of Jade, which symbolizes goodness, preciousness, and beauty. In Chinese culture, Jade embodies virtues such as courage, wisdom, modesty, justice, and compassion. Its polish represents purity, while its hardness reflects intelligence. The angles and sound of a struck jade stone symbolize justice. Jade's color signifies loyalty, and its flaws reflect sincerity. Chinese culture values jade for its brightness (representing heaven) and its substance (representing earth). It is a cherished gemstone with rich symbolism in Chinese society.


After a decade of industry experience, Austy strongly believes that jewelry should be accessible and cherished by individuals from all walks of life, not just the privileged few. Reflecting the Chinese proverb, "Gold has a value; jade is invaluable," Austy Lee seeks to redefine the perception of jade by infusing it with an antique yet edgy design aesthetic, incorporating 18K gold and an array of gemstones. The brand aims to offer every family a one-of-a-kind piece of art jewelry at a reasonable price, creating a treasured family heirloom for generations to come.


Austy, a native of Hong Kong, is an esteemed high-end jewelry designer with nearly 20 years of experience in the industry. Renowned for his exceptional workmanship, distinctive design themes, and utilization of rare gemstones, he has garnered a reputation for his outstanding creations. Beyond his artistic prowess, Austy is driven by a passion to make a positive impact on the world through his unique and fashion-forward jewelry pieces.


Since his early years, Austy has demonstrated a profound interest in art, design, fashion, and history. In 2003, he embarked on his design journey as a graphic designer and illustrator for a local magazine. Driven by curiosity and a desire to expand his creative horizons, Austy pursued a diploma in Product Design, immersing himself in the intricacies of gemstone settings, metal hand-chiseling, and other design elements. Additionally, he had the invaluable opportunity to learn from his experienced artisan uncle, acquiring knowledge in bone-teeth and jade carvings, as well as artifact and antique restoration.

Austy's exceptional drawing and design techniques caught the attention of Adler Jewellery in Hong Kong, where he was offered a position as a trainee in jewelry design. His background in product design provided him with a strong foundation in 3D rendering, material selection, and functional application, which greatly enhanced his abilities as both a designer and a jeweler. Austy's keen senses and expertise in these areas have played a pivotal role in shaping his successful career


Austy actively participated in national and international design competitions during his education. He achieved the title of champion in a competition by Oregon Scientific, where he designed a groundbreaking concept for future X game products. He also received awards in fine jewelry and fashion competitions organized by Adler Switzerland and Grosse Germany, further showcasing his exceptional talent and creativity.

Austy's tenure at Adler Jewellery served as a transformative experience, honing his skills as a fine jewelry designer and professional gemstone buyer. This opportunity allowed him to collaborate with discerning clients and craft exquisite high-end jewelry pieces using rare gemstones and materials.

Later in his career, Austy assumed the role of Chief Designer at Wendy Yue. His exceptional designs have adorned the likes of Hollywood celebrities, international figures, and renowned personalities worldwide. His creations have garnered widespread recognition, being featured in numerous international magazines, websites, and blogs. They are coveted and retailed in exclusive boutiques and department stores across the globe, from Hong Kong, Beijing, and New York to London, Paris, Germany, Switzerland, Milan, Greece, Turkey, and Saudi Arabia.


In April 2017, Austy launched his own brand of fine jewelry collections and established his inaugural design studio. Embracing the theme of "When Jewelry is Psychedelic Art," Austy's creations are inspired by psychedelic patterns, drawing influences from religion, new age concepts, graphic design, and fashion. His unique style encompasses elements of industrial aesthetics, pop-punk influences, edginess, strictness, boldness, cultural references, contemporary symbolism, and vibrant colors. Austy's creative process involves the use of a diverse range of colorful and rare gemstones, as well as intricately carved and engraved materials. Examples include Sphene, Paraiba, Padparadscha, Star Sapphire, Indigolite, Pink Diamonds, and various shades of Jade. Through his imaginative and vibrant designs, Austy aims to push the boundaries of traditional jewelry and create visually captivating pieces that stand out in the industry.


In the spring of 2017, Austy received the honor of being invited as a part-time lecturer of Jewelry Design at Hong Kong Baptist University. Despite the demands of his growing businesses, Austy's unwavering passion for design, craftsmanship, and teaching remains steadfast and continues to flourish. His deep commitment and sharp design instinct are evident in the exceptional quality of his creations. Austy's dedication to both his craft and imparting his knowledge to others underscores his profound love for the art of jewelry design.







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Boutique 1st & studio

Shop A, G/F, Kam On Building, 176 Queen's Road, Central, Hong Kong

Monday - Saturday 11:30am - 7:00pm

Tel: (852) 2388 0212

Boutique 2nd

Shop 3, G/F, Springfield Court, No. 55- 56, Flower Market Road, Prince Edward, Kowloon

Monday - Sunday 10:30am - 6:00pm

Tel: (852) 2311 2101

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